- Anglický jazyk
The Language of Consumers
Autor: Dawn Lerman
The Language of Consumers: Strategic Brand Buildingwill teach you how to use language successfully to improve brand value and influence consumer behavior. Taking a multidisciplinary perspective onthe wayslanguage influences how consumers act, the book shows... Viac o knihe
Na objednávku
67.41 €
bežná cena: 76.60 €
O knihe
The Language of Consumers: Strategic Brand Buildingwill teach you how to use language successfully to improve brand value and influence consumer behavior. Taking a multidisciplinary perspective onthe wayslanguage influences how consumers act, the book shows how understanding language processesimpacts on traditional branding principles.
- Vydavateľstvo: Routledge
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780415806749