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Anglický jazyk
The Marketing Book
Autor: Michael Baker
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through... Viac o knihe
Na objednávku
266.94 €
bežná cena: 296.60 €
O knihe
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.
- Vydavateľstvo: Routledge
- Rok vydania: 2016
- Formát: Hardback
- Rozmer: 260 x 208 mm
- Jazyk: Anglický jazyk
- ISBN: 9780415703765
