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Anglický jazyk
The Mind of the Market
Autor: Michael Shermer
Bestselling author and psychologist Shermer explains how evolution has shaped the modern economy--and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap... Viac o knihe
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O knihe
Bestselling author and psychologist Shermer explains how evolution has shaped the modern economy--and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business.
- Vydavateľstvo: St. Martins Press-3PL
- Rok vydania: 2009
- Formát: Paperback
- Rozmer: 203 x 127 mm
- Jazyk: Anglický jazyk
- ISBN: 9780805089165
