The Newspaper World in Post-Soviet Kazakhstan: Main Factors and Trends

The book examines the state and development of the newspaper business in Kazakhstan in the post-Soviet period, identifying the main factors and trends. Based on press statistics from 1991 to 2015, as well as using a rich layer of empirical materials of this period (newspaper subscriptions, sociological research materials, content analysis, etc.) the author tries to build a holistic picture of the newspaper market in post-Soviet Kazakhstan. Systemic, factor, statistical analysis, methods of induction and deduction were used as research methodologies. On the basis of these methods it is concluded that the newspaper market in post-Soviet Kazakhstan is also affected by modern trends, such as the process of digitalization, convergence, demassification, audience segmentation, resulting in a decrease in circulation and increase in the number of publications, the gradual predominance of electronic versions of newspapers over paper ones, a gradual shift from operational information to analytics, etc.