• Anglický jazyk

The Origin of Brands

Autor: Al Ries

The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building.

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O knihe

The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building.

  • Vydavateľstvo: Harper Business
  • Rok vydania: 2005
  • Formát: Paperback
  • Rozmer: 203 x 133 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780060570156

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