- Anglický jazyk
The Origin of Brands
Autor: Al Ries
The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building.
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O knihe
The bestselling authors of "The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building.
- Vydavateľstvo: Harper Business
- Rok vydania: 2005
- Formát: Paperback
- Rozmer: 203 x 133 mm
- Jazyk: Anglický jazyk
- ISBN: 9780060570156