• Anglický jazyk

The Pocketbook of Audience Research

Autor: Joke Hermes

Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.

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191.97 €

bežná cena: 213.30 €

O knihe

Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2023
  • Formát: Hardback
  • Rozmer: 222 x 145 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781032325132

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