- Anglický jazyk
The Pocketbook of Audience Research
Autor: Joke Hermes
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.
Viac o kniheNa objednávku
191.97 €
bežná cena: 213.30 €
O knihe
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.
- Vydavateľstvo: Routledge
- Rok vydania: 2023
- Formát: Hardback
- Rozmer: 222 x 145 mm
- Jazyk: Anglický jazyk
- ISBN: 9781032325132