• Anglický jazyk

The Psychology of Advertising

Autor: Bob M Fennis

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.

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O knihe

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.

  • Vydavateľstvo: Taylor & Francis
  • Rok vydania: 2020
  • Formát: Paperback
  • Rozmer: 249 x 177 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780367346393

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