• Anglický jazyk

The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Design

Autor: Jaeyong Song

Learn how to manage, lead, and succeed . . . the Samsung way.

Based on ten years of research and interviews with 80 top executives, the award-winning The Samsung Way is the first definitive guide to the groundbreaking management principles... Viac o knihe

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O knihe

Learn how to manage, lead, and succeed . . . the Samsung way.

Based on ten years of research and interviews with 80 top executives, the award-winning The Samsung Way is the first definitive guide to the groundbreaking management principles that transformed a lagging electronics company into one of the most successful brands in the world.

Combining professional insights from Samsung insiders with practical applications for managers, executives, and CEOs, this powerhouse of a book shows you how to:

  • Speed up decision making and execution, on a bigger scale.
  • Create a convergence synergy among diversified businesses, while staying competitive in core businesses.
  • Mix and match Western and Eastern management styles.

Also known as "The Three Paradoxes of Samsung Management," these seemingly contradictory goals are the keys behind Chairman Lee Kun-Hee's now-famous New Management Initiative-the business plan that drove Samsung to become the number-one leader in mobile phones, televisions, semiconductors, and other electronics. A revolutionary-and time-tested-approach to innovation, Samsung's management principles will help you find the perfect balance of styles by combining the best of all worlds.

This ingenious step-by-step guide shows you how to implement Samsung's proven techniques for grafting American business practices onto a Japanese system, thus keeping costs low and bringing about differentiation. You'll learn how to achieve both economies of scale and speed in this era of a hypercompetitive world. Best of all, you'll drive new ideas and innovations at every level of your company while building on your greatest strengths and successes.

That's The Samsung Way.


  • Vydavateľstvo: McGraw Hill LLC
  • Rok vydania: 2014
  • Formát: Hardback
  • Rozmer: 236 x 159 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780071835794

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