The semio-pragmatics of Vodacom Congo's advertising posters
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  • Anglický jazyk

The semio-pragmatics of Vodacom Congo's advertising posters

Autor: Gloria Mpemba

Our work in this volume attempts to discover the significance of iconic, linguistic and plastic signs as advertising messages on the posters of the telecommunications company Vodacom Congo. Knowing that every advertising message is not innocent, it is conceived... Viac o knihe

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bežná cena: 67.80 €

O knihe

Our work in this volume attempts to discover the significance of iconic, linguistic and plastic signs as advertising messages on the posters of the telecommunications company Vodacom Congo. Knowing that every advertising message is not innocent, it is conceived and emitted for a very specific purpose: to provoke some kind of well-studied reaction in the target (consumers, receivers). We used the semio-pragmatic method to analyze our corpus.

  • Vydavateľstvo: Our Knowledge Publishing
  • Rok vydania: 2023
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9786206215028

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