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Anglický jazyk
The technology acceptance model (r-TAM) for mobile commerce. A revision and empirical evaluation
Autor: Rangappa Yaraddi
Research Paper (postgraduate) from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, , course: MBA, language: English, abstract: This paper is concerned with the acceptance... Viac o knihe
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O knihe
Research Paper (postgraduate) from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, , course: MBA, language: English, abstract: This paper is concerned with the acceptance of mobile commerce in Karnataka, India. User acceptance in different fields is conventionally approached through the technology acceptance model. This paper suggests a revised version of this model based on six major constructs.
In order to evaluate the model, a study was performed with the aim of testing the acceptance of e-commerce in Karnataka. The participants of the study are mobile commerce users of the north Karnataka region, who have used their mobile at least once for the purpose of online shopping, online banking or any other online services. The data was collected with the help of a well-designed, pre-administered questionnaire.
- Vydavateľstvo: GRIN Verlag
- Rok vydania: 2019
- Formát: Paperback
- Rozmer: 210 x 148 mm
- Jazyk: Anglický jazyk
- ISBN: 9783668863682
