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Anglický jazyk
Theories of Communication
Autor: Armand Mattelart
This textbook provides students with a concise introduction to the development of communication theory. Written in an engaging style, it offers an account of the development of all the major theoretical approaches in communication and media studies.
The... Viac o knihe
Na objednávku
71.55 €
bežná cena: 79.50 €
O knihe
This textbook provides students with a concise introduction to the development of communication theory. Written in an engaging style, it offers an account of the development of all the major theoretical approaches in communication and media studies.
The book summarizes clearly and methodically the range of existing theories; explains how and why the diverse currents and schools of thought emerged; and contextualizes all the major approaches, including those of cultural studies and political economy, in their historical, social and intellectual setting.
Theories of Communication is an essential text for all students of media, communication and cultural studies. It will also be welcomed by anyone seeking to understand the changes that have accompanied the rise of the so-called `information society'.
- Vydavateľstvo: Sage Publications UK
- Rok vydania: 2000
- Formát: Paperback
- Rozmer: 203 x 127 mm
- Jazyk: Anglický jazyk
- ISBN: 9780761956471
