• Anglický jazyk

Trade-Off

Autor: Rôzni autori (editori)

In this fresh and important new way to understand why people buy, Maney shows how conflicting forces of fidelity and convenience determine the success, or failure, of new products and services in the marketplace. Viac o knihe

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O knihe

In this fresh and important new way to understand why people buy, Maney shows how conflicting forces of fidelity and convenience determine the success, or failure, of new products and services in the marketplace.
  • Vydavateľstvo: Random House, Inc.,
  • Rok vydania: 2009
  • Jazyk: Anglický jazyk
  • ISBN: 9780385525947

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