Trust as the Key to Loyalty in Business-to-Consumer Exchanges
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  • Anglický jazyk

Trust as the Key to Loyalty in Business-to-Consumer Exchanges

Autor: Tara Ebert

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49.49 €

bežná cena: 54.99 €

O knihe

Tara Ebert investigates what trust building measures in the banking industry should comprise. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.

  • Vydavateľstvo: Gabler Verlag
  • Rok vydania: 2009
  • Formát: Paperback
  • Rozmer: 210 x 148 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783834916228

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