U.S. Governmental Information Operations and Strategic Communications

Anglický jazyk

U.S. Governmental Information Operations and Strategic Communications

Vydavateľstvo: Lulu.com
Rok vydania: 2014
Formát: Paperback
Rozmer: 280 x 216 mm
Jazyk: Anglický jazyk
ISBN: 9781304871800

Na objednávku

13.59 €

bežná cena: 15.10 €

O knihe

Through the prism of operations in Afghanistan, the author examines how the U.S. Government's Strategic Communication (SC) and, in particular, the Department of Defense's (DoD) Information Operations (IO) and Military Information Support to Operations (MISO) programs, have contributed to U.S. strategic and foreign policy objectives. It assesses whether current practice, which is largely predicated on ideas of positively shaping audiences perceptions and attitudes towards the United States, is actually fit for purpose. Indeed, it finds that the United States has for many years now been encouraged by large contractors to approach communications objectives through techniques heavily influenced by civilian advertising and marketing, which attempt to change hostile attitudes to the United States and its foreign policy in the belief that this will subsequently reduce hostile behavior. While an attitudinal approach may work in convincing U.S. citizens to buy consumer products...