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Anglický jazyk
Understanding Audiences, Customers, and Users via Analytics
Autor: Bernard J. Jansen
This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical... Viac o knihe
Na objednávku
39.59 €
bežná cena: 43.99 €
O knihe
This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.
- Vydavateľstvo: Springer Nature Switzerland
- Rok vydania: 2023
- Formát: Hardback
- Rozmer: 246 x 173 mm
- Jazyk: Anglický jazyk
- ISBN: 9783031419324
