• Anglický jazyk

Values-based Service for Sustainable Business

Autor: Bo Edvardsson

This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value.

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O knihe

This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2011
  • Formát: Paperback
  • Rozmer: 216 x 140 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780415620390

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