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Anglický jazyk
Wadman, W: Variable Quality in Consumer Theory: Towards a Dy
Autor: W. M. Wadman
Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience,... Viac o knihe
Na objednávku
63.90 €
bežná cena: 71.00 €
O knihe
Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.
- Vydavateľstvo: Routledge
- Rok vydania: 2000
- Formát: Paperback
- Rozmer: 254 x 178 mm
- Jazyk: Anglický jazyk
- ISBN: 9780765604651
