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Anglický jazyk
Wiseman, R: Intercultural Communication Competence
Autor: Richard L. Wiseman
Bringing together current research, theories and methods from leading scholars in the field, this volume is a state-of-the-art study of intercultural communication competence and effectiveness.
In the first part, contributors analyze the... Viac o knihe
Na objednávku
134.01 €
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O knihe
Bringing together current research, theories and methods from leading scholars in the field, this volume is a state-of-the-art study of intercultural communication competence and effectiveness.
In the first part, contributors analyze the conceptual decisions made in intercultural communication competence research by examining decisions regarding conceptualization, operationalization, research design and sampling. The second part presents four different theoretical orientations while illustrating how each person's theoretical bias directs the focus of research. Lastly, both quantitative and qualitative research approaches used in studying intercultural communication competence are examined.
- Vydavateľstvo: Sage Publications
- Rok vydania: 1993
- Formát: Paperback
- Rozmer: 216 x 140 mm
- Jazyk: Anglický jazyk
- ISBN: 9780803947207
