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Anglický jazyk
Zaichkowsky, J: The Psychology Behind Trademark Infringement
Autor: J. L. Zaichkowsky
Na objednávku
69.75 €
bežná cena: 77.50 €
O knihe
As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the di
- Vydavateľstvo: Psychology Press
- Rok vydania: 2006
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780805847932
