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Anglický jazyk
101 Design Methods
Autor: Vijay Kumar
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a... Viac o knihe
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O knihe
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
- Vydavateľstvo: Wiley John + Sons
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 231 x 192 mm
- Jazyk: Anglický jazyk
- ISBN: 9781118083468
