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Anglický jazyk
22 Immutable Laws of Branding, The
Autor: Al Ries
Smart and accessible, this is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on... Viac o knihe
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O knihe
Smart and accessible, this is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Illustrations.
- Vydavateľstvo: Harper Business
- Rok vydania: 2002
- Formát: Paperback
- Rozmer: 235 x 191 mm
- Jazyk: Anglický jazyk
- ISBN: 9780060007737
