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Anglický jazyk
9 Brand Shaastras
Through this revised edition, marketing guru Jagdeep Kapoor further strengthens his shaastra that markets don`t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas...
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O knihe
Through this revised edition, marketing guru Jagdeep Kapoor further strengthens his shaastra that markets don`t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success. "9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands" discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book with its simple frameworks and immensely practical insights is a `must-have` for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.
- Vydavateľstvo: SAGE Response
- Rok vydania: 2009
- Formát: Paperback
- Rozmer: 203 x 127 mm
- Jazyk: Anglický jazyk
- ISBN: 9788132102298
