A Case Study on the Branding Activities of Romania Food & Beverage Ltd
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  • Anglický jazyk

A Case Study on the Branding Activities of Romania Food & Beverage Ltd

Autor: Tasneem Tarannum

The book is based on a case study on the branding activities of Romania Food & Beverage Ltd. (RFBL), a popular FMCG company in Bangladesh. A Descriptive Study has been conducted by surveying 800 shops and 30 retailers for product comparison and measurement... Viac o knihe

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36.99 €

bežná cena: 41.10 €

O knihe

The book is based on a case study on the branding activities of Romania Food & Beverage Ltd. (RFBL), a popular FMCG company in Bangladesh. A Descriptive Study has been conducted by surveying 800 shops and 30 retailers for product comparison and measurement of the effectiveness of different branding strategies currently undertaken by RFBL. All in all, it will give the readers a thorough insight in to the world of branding activities commonly practiced by Bangladesh based FMCGs.

  • Vydavateľstvo: LAP LAMBERT Academic Publishing
  • Rok vydania: 2016
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783659836183

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