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Anglický jazyk
A Philosophy of Communication of Social Media Influencer Marketing
Autor: Kati E. Sudnick
This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies,... Viac o knihe
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O knihe
This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.
- Vydavateľstvo: Lexington Books
- Rok vydania: 2023
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9781666920789
