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Anglický jazyk
Advanced Technologies Management for Retailing
Autor: Eleonora Pantano
Advanced Technologies Management for Retailing: Frameworks and Cases contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers behavior. This volume covers... Viac o knihe
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O knihe
Advanced Technologies Management for Retailing: Frameworks and Cases contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers behavior. This volume covers a large range of topics that contribute to understanding consumers behavior in new computer-aided retailing environments, and how this influences buying behavior while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.
- Vydavateľstvo: Business Science Reference
- Rok vydania: 2011
- Formát: Hardback
- Rozmer: 286 x 221 mm
- Jazyk: Anglický jazyk
- ISBN: 9781609607388
Nemecký jazyk 
