Advances in Digital Marketing and eCommerce
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  • Anglický jazyk

Advances in Digital Marketing and eCommerce

Autor: Luis F. Martinez

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social... Viac o knihe

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168.29 €

bežná cena: 186.99 €

O knihe

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

  • Vydavateľstvo: Springer International Publishing
  • Rok vydania: 2022
  • Formát: Hardback
  • Rozmer: 241 x 160 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783031057274

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