Advances in International Marketing Voloume 12
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  • Anglický jazyk

Advances in International Marketing Voloume 12

Autor: S. Tamer Cavusgil

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest... Viac o knihe

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202.41 €

bežná cena: 224.90 €

O knihe

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.

  • Vydavateľstvo: Jai Press Inc.
  • Rok vydania: 2002
  • Formát: Hardback
  • Rozmer: 240 x 161 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780762309504

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