Advances in National Brand and Private Label Marketing
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  • Anglický jazyk

Advances in National Brand and Private Label Marketing

Autor: Francisco J. Martínez-López

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management,... Viac o knihe

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O knihe

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

  • Vydavateľstvo: Springer International Publishing
  • Rok vydania: 2022
  • Formát: Hardback
  • Rozmer: 241 x 160 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783031065804

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