Advances in Services Marketing and Management
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  • Anglický jazyk

Advances in Services Marketing and Management

Autor: David A. Bowen

This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents... Viac o knihe

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O knihe

This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

  • Vydavateľstvo: Jai Press Inc.
  • Rok vydania: 1997
  • Formát: Hardback
  • Rozmer: 240 x 161 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781559388559

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