• Anglický jazyk

Advertising And Sales Promotion

Autor: Fazil Shareef

1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of information technology in advertising and sales promotion

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O knihe

1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of information technology in advertising and sales promotion

  • Vydavateľstvo: Nirali Prakashan
  • Rok vydania: 2016
  • Formát: Paperback
  • Rozmer: 246 x 189 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9789351648413

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