- Anglický jazyk
Advertising And Sales Promotion
Autor: Fazil Shareef
1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of information technology in advertising and sales promotion
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O knihe
1 Introduction and measurement of effective advertising 2 Copy Decision 3 Media Decision 4 Sales promotion and brand equity 5 Role of information technology in advertising and sales promotion
- Vydavateľstvo: Nirali Prakashan
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 246 x 189 mm
- Jazyk: Anglický jazyk
- ISBN: 9789351648413