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Anglický jazyk
Airlines: Theoretical and practical aspects of management
Autor: Vladimir Rublev
The monograph "Airlines: theoretical and practical aspects of management" presents the results of the study of airline operations during a number of prohibitive and restrictive measures on air travel, due to the negative impact of the COVID-19 pandemic.... Viac o knihe
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O knihe
The monograph "Airlines: theoretical and practical aspects of management" presents the results of the study of airline operations during a number of prohibitive and restrictive measures on air travel, due to the negative impact of the COVID-19 pandemic. The object of study were: the route network of the classical and low-cost air carriers; the impact of low-cost airlines on the market structure (on the example of the European Union and the Russian Federation); the marketing policy of airlines in a macro-economic instability. A comparative analysis of airlines in the Russian Federation and the European Union allowed to identify the fundamental distinguishing factors of a developed and developing market. Based on the results of the study, general recommendations for the development of the passenger airline industry in overcoming the macroeconomic crisis were elaborated.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2022
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786204385914
