An Insider's Guide to Place Branding
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  • Anglický jazyk

An Insider's Guide to Place Branding

Autor: Florian Kaefer

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant... Viac o knihe

Na objednávku, dodanie 2-4 týždne

56.42 €

bežná cena: 62.69 €

O knihe

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

  • Vydavateľstvo: Springer International Publishing
  • Rok vydania: 2022
  • Formát: Paperback
  • Rozmer: 235 x 155 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783030671464

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