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Anglický jazyk
Application of the SOSTAC model to the marketing strategy used by NEXT PLC in Romania
Autor: Kostadin Ruychev
Project Report from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 5.50, Anglia Ruskin University, language: English, abstract: The SOSTAC analysis of the company and its chosen... Viac o knihe
Na objednávku, dodanie 2-4 týždne
17.55 €
bežná cena: 19.50 €
O knihe
Project Report from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 5.50, Anglia Ruskin University, language: English, abstract: The SOSTAC analysis of the company and its chosen international market of Romania is necessary so as establish its current performance, based on user experiences review and mostly on the process of reporting and monitoring. Important for the SOSTAC are questions regarding present and desirable position for the company, as well as tactics details and action plans. Simply put, these are the responsibilities and structures, the processes and systems, the internal resources and skills that needs to be taken into account. Additionally, the segments, target markets, objectives and positioning play an important role in the establishment of SOSTAC structure.
- Vydavateľstvo: GRIN Verlag
- Rok vydania: 2019
- Formát: Paperback
- Rozmer: 210 x 148 mm
- Jazyk: Anglický jazyk
- ISBN: 9783668879799
