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Anglický jazyk
Applying Neuroscience to Business Practice
Autor: Manuel Alonso Dos Santos
Provides theoretical frameworks and current empirical research in the field. This volume highlights scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organisations,... Viac o knihe
Na objednávku, dodanie 2-4 týždne
191.49 €
bežná cena: 217.60 €
O knihe
Provides theoretical frameworks and current empirical research in the field. This volume highlights scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organisations, as well as emergent business and management techniques being developed from this research.
- Vydavateľstvo: Business Science Reference
- Rok vydania: 2016
- Formát: Hardback
- Rozmer: 260 x 183 mm
- Jazyk: Anglický jazyk
- ISBN: 9781522510284
