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Anglický jazyk
Appraisal and the Transcreation of Marketing Texts
Autor: Nga-Ki Mavis Ho
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars... Viac o knihe
Na objednávku, dodanie 2-4 týždne
192.24 €
bežná cena: 213.60 €
O knihe
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.
- Vydavateľstvo: Routledge
- Rok vydania: 2024
- Formát: Hardback
- Rozmer: 235 x 157 mm
- Jazyk: Anglický jazyk
- ISBN: 9781032269337
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