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Anglický jazyk
ART OF SEO 3/E
Autor: Eric Enge
by Eric Enge, Stephan Spencer, Jessie C. Stricchiola
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This third edition focuses on... Viac o knihe
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O knihe
by Eric Enge, Stephan Spencer, Jessie C. Stricchiola
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This third edition focuses on a number of tool updates and examines the changes brought about by Hummingbird, Google's context-aware algorithm.
The book is perfect for anyone interested in becoming an SEO practitioner, as well as people already working in the profession. For novices, it's a complete and thorough education on search engine optimization—SEO 101. For experienced SEO practitioners, this book serves as an extensive reference volume to support ongoing engagements.
* Comprehend SEO’s many intricacies and complexities
* Explore the underlying theory and inner workings of search engines
* Understand the role of social media, user data, and links
* Discover tools to track results and measure success
* Recognize how changes to your site can confuse search engines
* Learn to build a competent SEO team with defined roles
* Glimpse the future of search and the SEO industry
- Vydavateľstvo: O'Reilly Media, Inc, USA
- Rok vydania: 2015
- Formát: Paperback
- Rozmer: 235 x 179 mm
- Jazyk: Anglický jazyk
- ISBN: 9781491948965
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