-
Anglický jazyk
Attribution Modelling in Google Ads and Facebook
Autor: Himanshu Sharma
Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels / campaigns for investment at a particular point in time. A lot has been said about attribution modelling over the... Viac o knihe
Na objednávku, dodanie 2-4 týždne
138.51 €
bežná cena: 153.90 €
O knihe
Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels / campaigns for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit, implementing it is the real challenge. This book has been written to help you implement attribution modelling in Google Ads (formerly Google AdWords) and Facebook. This expert guide will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and to determine the most effective marketing channels for investment.
- Vydavateľstvo: Blurb
- Rok vydania: 2021
- Formát: Paperback
- Rozmer: 254 x 203 mm
- Jazyk: Anglický jazyk
- ISBN: 9780368079610
Nemecký jazyk 
