Automotive Management
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  • Anglický jazyk

Automotive Management

Autor: Joachim Häcker

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances... Viac o knihe

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17.96 €

bežná cena: 19.95 €

O knihe

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.

  • Vydavateľstvo: De Gruyter
  • Rok vydania: 2016
  • Formát: Paperback
  • Rozmer: 240 x 170 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783110489309

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