-
Anglický jazyk
Backer, T: Organizational Aspects of Health Communication Ca
Autor: Thomas E. Backer
How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign... Viac o knihe
Na objednávku, dodanie 2-4 týždne
134.01 €
bežná cena: 148.90 €
O knihe
How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.
- Vydavateľstvo: Sage Publications
- Rok vydania: 1993
- Formát: Paperback
- Rozmer: 216 x 140 mm
- Jazyk: Anglický jazyk
- ISBN: 9780803949980
