- Anglický jazyk
Bare Bones Introduction to Integrated Marketing Communication
Autor: Robyn Blakeman
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both... Viac o knihe
Na objednávku, dodanie 2-4 týždne
159.39 €
bežná cena: 177.10 €
O knihe
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
- Vydavateľstvo: Rowman & Littlefield Publishers
- Rok vydania: 2008
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9780742555402