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Anglický jazyk
Barriers and Motivations for the Purchase of Convenience Products
Autor: Mohamed Ali Fareh
This report explains the drivers and motivations for purchasing convenience products. I have proposed cleaning products as a case study. The study of consumer and buyer behavior has become an indispensable practice in the analysis and practice of marketing.... Viac o knihe
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O knihe
This report explains the drivers and motivations for purchasing convenience products. I have proposed cleaning products as a case study. The study of consumer and buyer behavior has become an indispensable practice in the analysis and practice of marketing. Its contributions are essential and contribute as much to strategic thinking as to operational marketing. To solve this problem, a qualitative study was conducted to understand what are the brakes and motivations for the purchase of cleaning products.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2021
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786204122977
