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Anglický jazyk
Becerra, M: Theory of the Firm for Strategic Management
Autor: Manuel Becerra
Strategic decisions deal with the long-term direction of the firm and its main activities. This book develops a value-based theory of the firm that shows how firms can create value for customers and, at the same time, capture economic profits for their owners... Viac o knihe
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O knihe
Strategic decisions deal with the long-term direction of the firm and its main activities. This book develops a value-based theory of the firm that shows how firms can create value for customers and, at the same time, capture economic profits for their owners through business, corporate, international, and social strategies.
- Vydavateľstvo: Cambridge University Press
- Rok vydania: 2009
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780521681940
