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Anglický jazyk
Behavioural Economics: A Very Short Introduction
Autor: Michelle Baddeley
Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle... Viac o knihe
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O knihe
Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
- Vydavateľstvo: Oxford University Press
- Rok vydania: 2017
- Formát: Paperback
- Rozmer: 175 x 108 mm
- Jazyk: Anglický jazyk
- ISBN: 9780198754992
