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Anglický jazyk
Belasen, A: Theory and Practice of Corporate Communication
Autor: Alan T. Belasen
How does a company's internal communication help to create its identity in the minds of its employees and stakeholders? In what ways does a company's external communication affect its reputation in the market at large?
Corporate communication is... Viac o knihe
Na objednávku, dodanie 2-4 týždne
158.49 €
bežná cena: 180.10 €
O knihe
How does a company's internal communication help to create its identity in the minds of its employees and stakeholders? In what ways does a company's external communication affect its reputation in the market at large?
Corporate communication is a dynamic interplay of complementary and often competing orientations: unity and variety; consistency and creativity. The Theory and Practice of Corporate Communication offers a coherent, integrative approach by examing the topic and tasks from the framework of the Competing Values Perspective. This perspective allows for the exploration of corporate communication as a unified, highly interdependent function.
- Vydavateľstvo: Sage Publications, Inc
- Rok vydania: 2007
- Formát: Paperback
- Rozmer: 254 x 178 mm
- Jazyk: Anglický jazyk
- ISBN: 9781412950350
