Beyond Hofstede
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  • Anglický jazyk

Beyond Hofstede

Autor: Cheryl Nakata

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives... Viac o knihe

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O knihe

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

  • Vydavateľstvo: Palgrave Macmillan UK
  • Rok vydania: 2009
  • Formát: Paperback
  • Rozmer: 216 x 140 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781349300471

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