- Anglický jazyk
Big Data and Innovation in Tourism, Travel, and Hospitality
Autor: Marianna Sigala
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that... Viac o knihe
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O knihe
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.
- Vydavateľstvo: Springer Nature Singapore
- Rok vydania: 2020
- Formát: Paperback
- Rozmer: 235 x 155 mm
- Jazyk: Anglický jazyk
- ISBN: 9789811363412
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