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Anglický jazyk
Billion-Dollar Branding
Autor: Honey Parker
Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company's image in such a way that the customer is left with a single... Viac o knihe
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O knihe
Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company's image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business's juicy center.
- Vydavateľstvo: Morgan James Publishing
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781614482727
