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Anglický jazyk
Blueprint for Your Library Marketing Plan
Autor: Patricia H. Fisher
Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. These easy-to-implement techniques... Viac o knihe
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O knihe
Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. These easy-to-implement techniques help librarians: - Lay the groundwork through strategic planning and data collection- Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library- Use marketing planning to create and position new and existing services and programs- Implement and track the plan then evaluate results
- Vydavateľstvo: ALA Editions
- Rok vydania: 2009
- Formát: Paperback
- Rozmer: 280 x 210 mm
- Jazyk: Anglický jazyk
- ISBN: 9780838909096
