• Anglický jazyk

Brand Journalism

Autor: Andy Bull

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

Viac o knihe

Na objednávku, dodanie 2-4 týždne

76.77 €

bežná cena: 85.30 €

O knihe

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2013
  • Formát: Paperback
  • Rozmer: 234 x 156 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780415638104

Generuje redakčný systém BUXUS CMS spoločnosti ui42.