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Anglický jazyk
Brand Personality & Mobile Handsets: Research Insights
Autor: Anupama Chirag Dave
Brand Personality Scale developed by Jennifer Aaker (1997) consisted of 15 facets having 42 personality traits. This books aims at looking at those 42 personality traits from the perspective of product category of Smartphone's/ Mobile Handsets. The objective... Viac o knihe
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O knihe
Brand Personality Scale developed by Jennifer Aaker (1997) consisted of 15 facets having 42 personality traits. This books aims at looking at those 42 personality traits from the perspective of product category of Smartphone's/ Mobile Handsets. The objective was to prove the relevance of theoretical models and its practical essence. Thus, this book aims at explaining the theoretical model and its research perspective.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786139829835
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Francúzsky jazyk 
